Hi, I’m Kelly.
I bring over 10 years of experience building and scaling event and field marketing programs at leading tech companies.
As a fractional event marketing leader, I help teams establish their event marketing function from the ground up or optimize existing programs for greater impact. Bringing in fractional leadership streamlines processes, maximizes lead generation, and frees your team to focus on strategic priorities.
Services
Owned Event strategy and execution
Ready to launch your inaugural customer summit or develop a bootcamp series targeting your ICP across the US? I bring strategic expertise and a trusted network of partners to concept and execute owned events that drive results.
Startup event program setup
Establishing the right operational and reporting framework for your event program drives efficiency and delivers clear insights into ROI and investment priorities. I help startups create streamlined processes for tracking and executing events, along with CRM reporting frameworks on event performance and impact.
TRADE SHOW strategy and logistics
From selecting the optimal booth and logistics vendors to maximizing lead generation and brand awareness before, during, and after the event—I help you streamline sponsorships and extract maximum value from every trade show investment.