Payments Decoded | Adyen’s Flagship Event Series

Payments Decoded, Adyen’s flagship event, has grown from a small customer event to a large conference and a secondary developer event series to target our business and developer customer segments. 

Naming and positioning | Promotion strategy and execution [tripling attendance YOY] | Landing page and email creative direction | Environmental creative direction | Content programming [internal speakers and customers, scaled from 2 to 10 speakers, & introduced breakouts to the format]